![]() ![]() To effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user without being cut out by automatic filters and spam removing software. However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as " spam", and began blocking out content from emails with filters and blocking programs. He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). Before this growth, when emails were novelties to most customers, email marketing was not as effective. Email marketing has evolved rapidly alongside the technological growth of the 21st century.
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